Retail of most categories of goods in New Zealand is an intensely competitive business. Consumers choose where to shop for a variety of reasons, including store location, store design and layout, price perceptions and quality notions. These factors are rarely fixed in an ever changing retail environment. For many retailers, retail research is an essential tool in identifying and monitoring key factors affecting patronage and spend.

NRB is able to provide a variety of retail research services, to all sizes of enterprise, from the largest retail chains, to a single outlet.

Information obtained through this kind of research can include:

• Establishing where customers are coming from by trading area analysis and producing a trading area map.
• Measuring brand performance, including ability of retail brand to attract shoppers from outside its immediate trading area.
• Ability of the brand to attract regular shoppers rather than occasional shoppers and extent to which shoppers actively avoid the brand.
• Profile of shoppers, including by demographics and shopping attitude.
• Store selection and switching behaviour, including future switching inclinations
• Nature of relative perceived strengths of competitors.
• Retail store/chain image. Including pricing perceptions, quality, range, variety and shopping experience.

For further information contact Larry Hill.