Global Plus television advertisement 1999-2001.

Perception Analyzer™ trace of 40 women aged 30 to 50 years. Measurement parameter: How much they like or dislike what they are seeing or hearing. Data gathered each second. Scale: 50 = neutral, 100 = really like, 0 = really dislike. View the video to see how mean likeability varies according to the different scenes in the ad!

Sunsilk television advertisement 1996.

Perception Analyzer™ trace of 30 women 18 to 45 years. Sample is split for comparison purposes by age (18-30 years and 31-45 years). Measurement parameter: How much they like or dislike what they are seeing or hearing. Data gathered each second. Scale: 50 = neutral, 100 = really like, 0 = really dislike. View the video to see how well this execution of celebrity endorsement influences the level of liking for the ad. Hear the one thing Brook Shields says that improves likeability!

Toyota RAV television advertisement 2001.

Perception Analyzer™ trace of 30 women aged 25 to 45 years. Measurement parameter: How much they like or dislike what they are seeing or hearing. Data gathered each second. Scale: 50 = neutral, 100 = really like, 0 = really dislike. View the video to see how mean likeability varies according to the different scenes!