NRB is an authorised supplier of one of the worlds leading advertising pre-testing systems, the BUY©Test. This system is used in more than 40 countries in the world and has been used to test thousands of ads.

A great many major consumer marketing companies use this method of ad testing, and there is a proven relationship between BUY©Test scores and in-market sales.

BUY©Test Applications

• Pre-Testing - how good is your ad and how could it be improved?
• Concept Development - how strong are the core strategies and executional ideas?
• Competitive Tests - how good is your advertising compared to your competitors?
• Post Testing - is your ad wearing out?

A key output of the BUY©Test is a statement of the performance of the ad expressed as a 'BUY©Scale Distribution'. It is the shape of the BUY©Scale Distribution which describes the performance of the ad.

BUY©Scale Distribution-"High Persuasion Result"